Privacy Policy

Last updated: February 2026

RooferRate (operated by Tradecraft Technology LLC, "we", "our", or "us") respects your privacy. This policy explains what information we collect, how we use it, and your rights with respect to that information. By using RooferRate at rooferrate.com, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly:

  • Email address, if you subscribe to our newsletter or create an account.
  • Name and contact information, if you register as a roofing professional to claim or manage a listing.
  • Payment information (processed by Stripe — we do not store your card details).
  • Any messages or correspondence you send to support@rooferrate.com.

Information collected automatically:

  • Pages visited, time on page, and navigation paths (via Google Analytics or Google Tag Manager).
  • Device and browser type, operating system, and approximate location (city/region level) via analytics tools.
  • Session behavior such as clicks, scroll depth, and heatmaps (via Microsoft Clarity).
  • IP address (used for analytics and fraud prevention; not sold or shared with third parties for marketing).

2. How We Use Your Information

  • To send you the newsletter you subscribed to (you can unsubscribe at any time via the link in any email).
  • To operate and improve the directory, including detecting abuse and improving search quality.
  • To process payments for professional listings or premium features via Stripe.
  • To respond to support inquiries.
  • To understand how visitors use the site so we can make it more useful.

3. Cookies

We use cookies and similar tracking technologies to operate the site and measure traffic. These include:

  • Essential cookies: Required for the site to function (session management, CSRF protection).
  • Analytics cookies: Set by Google Analytics/GTM and Microsoft Clarity to measure usage patterns. These are anonymous or pseudonymous.

You can disable cookies in your browser settings. Disabling analytics cookies will not prevent you from using the directory.

4. Third-Party Services

We share data with third-party service providers only as necessary to operate RooferRate:

  • Stripe — payment processing. Stripe's privacy policy: stripe.com/privacy.
  • Google Analytics / Google Tag Manager — site analytics. Governed by Google's privacy policy.
  • Microsoft Clarity — session recording and heatmaps for UX improvement.

We do not sell your personal information. We do not share your email address with advertisers.

5. Directory Listing Data

Business information displayed in our directory (names, addresses, phone numbers, ratings) is sourced from publicly available records including Google Places and state licensing databases. This information is not provided by users of this website.

If you are a business owner and wish to correct or remove your listing, contact us at support@rooferrate.com.

6. Data Retention

We retain email addresses of newsletter subscribers for as long as you remain subscribed. Account data is retained for the life of your account. Analytics data is retained per the default policies of Google Analytics (26 months) and Microsoft Clarity (13 months).

7. Your Rights

Depending on your location, you may have rights including:

  • Accessing or correcting personal data we hold about you.
  • Requesting deletion of your personal data.
  • Opting out of analytics tracking (use browser settings or opt-out tools provided by Google/Microsoft).
  • Unsubscribing from our newsletter at any time via the unsubscribe link in any email.

To exercise any of these rights, email us at support@rooferrate.com.

8. Children's Privacy

RooferRate is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, contact us and we will delete it promptly.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be noted by updating the "Last updated" date at the top of this page. Continued use of RooferRate after a change constitutes acceptance of the revised policy.

10. Contact

Privacy questions or requests can be sent to:
support@rooferrate.com
Tradecraft Technology LLC